Alberta’s first iGaming market report: C$2.89 billion wagered by 30 September 2026
Alberta's first official market report: C$2.89 billion wagered and C$122.1 million in operator revenue between 13 July and 30 September 2026.
Alberta has published its first official figures for the regulated online gambling market. The Alberta iGaming Corporation (AiGC) released its first Market Performance Report on 23 October 2026, covering 13 July to 30 September 2026. In that time players wagered C$2.89 billion with the province’s regulated operators, and the operators kept C$122.1 million after paying out winnings. In September, 388,585 player accounts were active across 24 operators.
The figures, month by month
The report’s spreadsheet gives three months of data. July covers only 19 days, because the market opened on 13 July.
| Month | Active operators | Wagers | Revenue (NAGGR) | Active player accounts | Revenue per account |
|---|---|---|---|---|---|
| July 2026 (from 13 July) | 16 | C$542.9 million | C$22.2 million | 226,959 | C$98 |
| August 2026 | 20 | C$1,064.8 million | C$43.3 million | 314,091 | C$138 |
| September 2026 | 24 | C$1,277.4 million | C$56.6 million | 388,585 | C$146 |
| Total | C$2,885.1 million | C$122.1 million |
Source: AiGC Market Performance Report for the period ending 30 September 2026. The totals row is our sum of the monthly figures. AiGC says the data is unaudited and may be revised.
NAGGR (non-adjusted gross gaming revenue) is the amount wagered minus the winnings paid back to players. “Active operators” counts companies, not sites. One operator can run several brands, which is why AiGC’s directory listed 34 approved sites on 30 September while the report counts 24 operators. AiGC’s press release says the market opened with 15 operators on 13 July. The spreadsheet’s figure of 16 counts every operator active at any point in July.
Casino games bring in most of the revenue
In September, casino games made up 75.6% of revenue, sports and event betting 19.5% and live dealer games 4.9%. Casino games were also the largest category by amount wagered, at C$1,003.2 million of the C$1,277.4 million total. Sports betting’s share of revenue rose from 12.1% in August to 19.5% in September. AiGC’s casino category covers random number generator games such as slots, table games, poker and keno.
AiGC only reports products that had activity in a given month. The report has no rows for peer-to-peer games, such as poker played against other Albertans, or for fantasy sports, so it shows no activity in either through September.
How Alberta compares with Ontario
Ontario’s latest published month is August 2026. Ontario operators took C$396.3 million in revenue from 1.208 million active accounts that month, according to iGaming Ontario. Alberta’s September revenue of C$56.6 million is about one seventh of that. By our calculation, revenue per active account was about C$328 in Ontario in August, against C$146 in Alberta in September. The two markets differ in age and size: Ontario opened in April 2022, while Alberta’s operators were still joining during the period covered.
The press release describes the results as showing “steady channelization”, meaning players moving from unregulated sites to regulated ones. The report itself gives no estimate of how much of Albertans’ online gambling now goes through regulated sites, so that share is still unknown.
What the report does not say
- It does not count individual players. AiGC says active accounts are not unique players, because one person can hold accounts with several operators.
- It does not cover the whole market. AiGC says the figures reflect operators joining gradually through the period and are not a full picture of iGaming in Alberta.
- It does not show how much the province receives. The press release says 2% of gross gaming revenue goes to First Nations and 1% to social responsibility programmes, including mental health, addiction services and research.
AiGC says it will now publish figures every month. We will add each release to our Canada iGaming tracker, next to Ontario’s monthly data.
What it means for players
A revenue figure of C$146 per active account means the average active account lost C$146 to operators in September, after winnings. It is an average: some accounts finished ahead and others lost more. Set a budget before you play and treat the money as the cost of entertainment. Every regulated Alberta site must connect to AGLC’s centralised self-exclusion programme and offer deposit and loss limits and time limits. The minimum age in Alberta is 18. Before opening an account, check that the site appears in AiGC’s directory of approved iGaming sites. Our report on the end of the transition period explains what changed for unregistered sites on 13 October 2026.
Gambling can be addictive. Please play responsibly and within your means.